To live our purpose, we need to ensure
 that we are guided by the right values
 
				We hold ourselves to the 
highest standards
 of personal and business integrity.
 Our word is stronger than any contract. 
 We put people and our planet 
alongside profits.
 
				We have bold ambitions. 
 We set the bar high.
We outperform expectations.
We adapt. We are agile and resilient.
We continuously innovate.
 We champion new ideas.
We take risks.
 
				We place our consumers at the
 heart of all we do.
We obsess over current and future
 needs of our consumers.
 And then deliver.
We offer consumers amazing quality
 products at great value.
 
				We are 100/0. Take 100%
 accountability with 0 excuses.
We speak our mind.
 We challenge the status quo.
We focus on the details, but never
 forget the bigger picture.
 
				We own up to and learn
 from our mistakes.
We ask for feedback.
 And then grow with it.
We give credit wherever due.
 
				We treat people like we
 would want to be treated.
We embrace and celebrate diversity.
We foster collaboration.